Influencer Marketing Niches
Influencer Marketing Market Size
90% of social media users believe that an influencer marketing agency is a powerful way to promote brands. How big is the influencer marketing industry? According to the statistics, the market is worth more than USD 14 billion and is gaining traction very rapidly nowadays. The revenue forecast suggests that the industry will make up to USD 143 billion. More than 67% of brands have already been using influencer marketing focused platforms and are willing to increase their investments into it. They acknowledge that the metrics used to measure campaigns show significant audience growth rates with influencer marketing.
Major Influencer Industries and Niches We Work With
An influencer niche is the common ground for the audience attracted by the influencer. It helps create a focused content that aligns with the interests of the followers. The best niches for influencer marketing are considered to be the ones that concern people of different ages, culture and gender. Top influencer niches are fashion, food, travel, kids, health, beauty, education, technology and others. Our influencers have been creating content for various fields. For instance, we have professionals Jacqueline and Lauren who specialize in Health and Fitness, Tara and Sara who are experts in Beauty, Professor Chesko is one of the best educators and other celebrities who are specialists in the biggest influencer industry niches.
Benefits of Working with Influencers
Influencer agency marketing can offer a lot of benefits over any other digital marketing in niches. Followers trust their influencers and look for their feedback on service or product reviews. Niche audience would rather buy relying on their advice on social media than waste time scrolling through the articles or product descriptions on websites. Moreover, niche influencers can create quality content that can bring high engagement. Their services may be budget friendly as there are influencers of different tiers. Eventually, work with influencer agencies can be a long-term partnership.
